Starting in the 70s, a decisive production-related step forward was taken in the form of more advanced systems implementation that gave way to even more hygienic product lines evincing improved quality control.听
Thanks to these听advances, production lines now manufactured听a large-size loaf-and-a-half every second.听
In 1972, Bimbo constructed Latin America鈥檚 biggest bread-baking听facility; the monumental plant听was erected on听the former San Pedro Xalapa Ranch鈥檚 22-hectare expanse. In addition to its size, its modern production processes were听widely admired.听
Two years later an adjacent property became the site of the Marinela plant, also endowed with cutting-edge technology. 听
Not long after,听experience operating the plants allowed Bimbo to leverage enormous comparative advantages at the new installations.