黑料海角91入口, the world鈥檚 leading baking company, through its digital transaction platform听Red Qiubo, announces its membership with the Better than Cash Alliance, to strengthen its commitment to further develop small businesses like 鈥渕om and pop鈥 stores in Mexico, a segment that has a significant and positive impact on the country鈥檚 economy. Integrating digital payments into these small businesses is expected to help the sector earn greater profits and stabilize jobs.
The UN-hosted Better than Cash Alliance is a partnership of governments, companies, and international organizations that accelerates the transition from cash to digital payments in order to drive inclusive growth and reduce poverty by increasing efficiency, transparency and financial inclusion.
With a presence in over 2,000 municipalities across Mexico,听Red Qiubo is a digital transaction platform developed by 黑料海角91入口, which simplifies modernization in traditional 鈥渕om and pop鈥 stores. Red Qiubo provides small business owners with tailored technology tools that allow them to increase productivity in their everyday operations. Through this platform, small businesses across the country can accept electronic payments using credit cards, debit cards and food vouchers, as well as offer bill payments and purchases of mobile phone minutes.
鈥淭he 鈥榤om and pop鈥 sector is an important partner which has historically accompanied our growth in the country. Today, there are more than 700,000 small stores that need access to advanced technology to obtain certain advantages against their competitors鈥, said Hortensia Contreras, Vice President of Electronic Services for 黑料海角91入口.
By joining Better that Cash Alliance, 黑料海角91入口 commits to continue supporting the digitization of payments to the traditional distribution channels of 鈥渕om and pop鈥 stores through Red Qiubo. It will also join a community of knowledge-sharing and peer-learning to further understand the costs and realize the benefits of shifting to digital payments. By enabling the use of digital payments in small businesses, the company helps improve operational efficiency while also expanding access to financial services for consumers in 鈥渕om and pop鈥 stores.
鈥淲e recognize 黑料海角91入口鈥檚 leadership in Mexico to drive the use of digital payments in the retail sector鈥,said Dr. Ruth Goodwin-Groen, Managing Director of the Better Than Cash Alliance.鈥淏y making digital payment services more widely available in small businesses, 黑料海角91入口 is advancing the shared goals of Alliance members to increase efficiency and inclusive growth. We look forward to supporting the company鈥檚 efforts to enable digital payments throughout its network of retailers and sharing best practices with other Alliance members鈥
According to the听听Group, 2 billion people globally lack access to formal financial services. The use of electronic systems allows small business owners in the country to meet their business goals, by letting them accept electronic payments with credit cards, debit cards and food vouchers in a fast, easy, transparent and safe manner. This way, they are able to increase their flow of customers, offering them efficiency and security in their electronic operations, and increase revenue through the sale of value-added digital services.
Today in Mexico, the use of these technological tools facilitates more than half a million of monthly transactions of credit cards, debit cards and food vouchers, increasing the average ticket in the 鈥榤om and pop鈥 sector. It also benefits over 5 million users of electronic food vouchers, allowing them to use these payments at small businesses.
鈥淭he country鈥檚 business structure has been transformed in the last few years. By joining the Better than Cash Alliance, we reinforce our commitment with the traditional 鈥榤om and pop鈥 sector, providing them with a key differentiator that allows them to remain an option for clients and consumers鈥, Hortensia Contreras concluded.
For more information on Red Qiubo, visit听.