Bimbo Donuts速 has arrived in Mexico with a delicious variety of flavors!
Grupo Bimbo presents its new油Bimbo Donuts速 line of soft donuts in different flavors, perfect for enjoying any time of day.
Bimbo Donuts速 is a success in Spain, as the top brand in its category with over 50 years of history. For its arrival in Mexico, consumers will be able to find the following varieties during two launch phases.
The first launch took place油on November 1, 2018, with the following types of donuts:
揃油油遺鞄看界看鉛温岳艶油(55 grams): the chocolate-flavored coating delivers all the flavor and temptation of cocoa.
揃油油禽叩鉛馨温岳温油(58 grams): a new offering with creamy frosting and a sprinkling of chocolate chips.
The second will launch an additional variety in 2019:
揃油油赫鉛温噛艶糸油(52 grams): the original glazed donut with bits of sugar.
Bimbo Marketing Director Juan Nosti says of the launch,油At Bimbo, we strive every day to offer innovative and delicious options to our consumers, who find in our products an extensive variety to be consumed at different times.油Bimbo Donuts速 has arrived in Mexico to surprise people with its flavor and presentation. They will be available in blister packages in single, two, four and six units, which help keep the donuts fresh so they can be enjoyed anywhere and anytime.
Bimbo Donuts速油will be available at points of sale located in Mexico City and the Metropolitan Region, Toluca, Quer辿taro, Puebla, Pachuca and Cuernavaca.
This launch will be supported by a comprehensive 360属 mass media campaign, which includes TV commercials, outdoor advertising on trucks and billboards, on social networks, BTL initiatives and points of sale tastings.
