The cellophane-wrapped bread innovation
Super-Pan BimboÌýbreads became a new sensation in Mexico City markets.
Super-Pan BimboÌýbreads became a new sensation in Mexico City marketsÌýbecauseÌýthey wereÌýwrapped in cellophane. The practical, wholesome, fresh and delicious bread quickly won over Mexican palates.Ìý
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Quality was key to its acceptance. But presenting it in transparent, sealed cellophane was of great importance since it allowed consumers to appreciate freshnessÌýwith their own eyes, in the purchase moment, rather thanÌýhiding productÌýinÌýwax paper, the most common packaging at that time.
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