The cellophane-wrapped bread innovation
Super-Pan Bimbo听breads became a new sensation in Mexico City markets.
Super-Pan Bimbo听breads became a new sensation in Mexico City markets听because听they were听wrapped in cellophane. The practical, wholesome, fresh and delicious bread quickly won over Mexican palates.听
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Quality was key to its acceptance. But presenting it in transparent, sealed cellophane was of great importance since it allowed consumers to appreciate freshness听with their own eyes, in the purchase moment, rather than听hiding product听in听wax paper, the most common packaging at that time.
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