1945 - 1950

Bimbo 1945

We introduce the Super-Pan Bimbo, an innovation in Mexico City market because it is wrapped in cellophane.

Bimbo in 1945 - 1950
1945 - 1950

Original advertising campaigns

The first product launches were supported by an original advertising campaignpublishedin Mexico’s biggest newspapers.
Super-Pan wrapped in cellophane
1945 - 1950

The cellophane-wrapped bread innovation

Super-Pan Bimbobreads became a new sensation in Mexico City markets.
The first oven for producing bolillos the “Higiénica Múltiple Póo”
1945 - 1950

The first oven for producing 'bolillos'

Bimbo founders’family backgrounds included a longstanding tradition ofbread-making.
1945 - 1950

The original Mexico routes

At first, Bimbo sales associates only covered Mexico City and certain spots likePachuca, Puebla, CuernavacaandToluca
Panificación Bimbo factory
1945 - 1950

The story starts here

Panificación Bimbo(i.e., “Bimbo Bread Bakeries”) kicked off operations on December 2, 1945. Its creators’ vision was to “make truly good, nutritious, tasty, fresh bread…
A list of proposals founders drafted in 1943
1945 - 1950

Where did the name “Bimbo” come from?

The most common premise is that the name was a combination ofbingo(the famedletters and numbersgame) and Bambi, thecaptivatingfoal from the Walt Disney animated film.
1945 - 1950

Why don’t we start a bakery?

At the beginning of the 40s, El Molino Bakery Production ChiefJaime Sendra was the first to talk of industrial manufacture forpan de caja(aka,pan demolde; “sliced sandwich bread”).