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1945 - 1950

Bimbo 1945

We introduce the Super-Pan Bimbo, an innovation in Mexico City market because it is wrapped in cellophane.

Bimbo in 1945 - 1950
The first product launches were supported by an original advertising campaign听published听in Mexico鈥檚 biggest newspapers.
Super-Pan Bimbo听breads became a new sensation in Mexico City markets.
Bimbo founders鈥櫶齠amily backgrounds included a longstanding tradition of听bread-making.
At first, Bimbo sales associates only covered Mexico City and certain spots like听Pachuca, Puebla, Cuernavaca听and听Toluca
Panificaci贸n Bimbo听(i.e., 鈥淏imbo Bread Bakeries鈥) kicked off operations on December 2, 1945. Its creators鈥 vision was to 鈥渕ake truly good, nutritious, tasty, fresh bread鈥
The most common premise is that the name was a combination of听bingo听(the famed听letters and numbers听game) and Bambi, the听captivating听foal from the Walt Disney animated film.听
At the beginning of the 40s, El Molino Bakery Production Chief听Jaime Sendra was the first to talk of industrial manufacture for听pan de caja听(aka,听pan de听molde; 鈥渟liced sandwich bread鈥).