Original advertising campaigns
The first product launches were supported by an original advertising campaign听published听in Mexico鈥檚 biggest newspapers.
The first product launches were supported by an original advertising campaign听published听in Mexico鈥檚 biggest newspapers.听A听comic strip in which the Osito Bimbo 鈥攊n addition to promoting听sandwich bread鈥檚听virtues鈥 was also the protagonist of amusing adventures.听
Ads on radio broadcasts such as the popular听Revista Radiof贸nica Bimbo听created awareness of the new product to the melody of 鈥淟a Bamba.鈥 鈥淕ive everyone some鈥攏ow there鈥檚 Bimbo, the bread that鈥檚 nutritious and delicious,鈥 to paraphrase the jingle in Spanish.