Original advertising campaigns
The first product launches were supported by an original advertising campaignĚýpublishedĚýin Mexico’s biggest newspapers.
The first product launches were supported by an original advertising campaignĚýpublishedĚýin Mexico’s biggest newspapers.ĚýAĚýcomic strip in which the Osito Bimbo —in addition to promotingĚýsandwich bread’sĚývirtues— was also the protagonist of amusing adventures.Ěý
Ads on radio broadcasts such as the popularĚýRevista RadiofĂłnica BimboĚýcreated awareness of the new product to the melody of “La Bamba.” “Give everyone some—now there’s Bimbo, the bread that’s nutritious and delicious,” to paraphrase the jingle in Spanish.