The original Mexico routes
At first, Bimbo sales associates only covered Mexico City and certain spots like听Pachuca, Puebla, Cuernavaca听and听Toluca
At first, Bimbo sales associates only covered Mexico City and certain spots like听Pachuca, Puebla, Cuernavaca听and听Toluca.听The rest of the country was supplied by means of an ingenious shipping system.听
For a time,听there was an agreement with shippers that distributed newspapers to听far-flungprovinces. It meant both the news and bread听were听available听early mornings,听to satisfy听everyday听consumer demand. It wasn鈥檛 enough, but by 1949 a first out-of-town agency was opened in Puebla.
In 1950, a flat-nosed truck, 鈥渢he听38,鈥 was gaily arrayed and became Bimbo鈥檚 first 鈥渢alking鈥 (i.e., public-address) vehicle. Equipped with phonographs, microphones and loudspeakers, it promoted the 鈥淥sito Bimbo鈥 products听in small towns and rural听hamlets.
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