The original Mexico routes
At first, Bimbo sales associates only covered Mexico City and certain spots likePachuca, Puebla, CuernavacaandToluca
At first, Bimbo sales associates only covered Mexico City and certain spots likePachuca, Puebla, CuernavacaandToluca.The rest of the country was supplied by means of an ingenious shipping system.
For a time,there was an agreement with shippers that distributed newspapers tofar-flungprovinces. It meant both the news and breadwereavailableearly mornings,to satisfyeverydayconsumer demand. It wasn’t enough, but by 1949 a first out-of-town agency was opened in Puebla.
In 1950, a flat-nosed truck, “the38,” was gaily arrayed and became Bimbo’s first “talking” (i.e., public-address) vehicle. Equipped with phonographs, microphones and loudspeakers, it promoted the “Osito Bimbo” productsin small towns and ruralhamlets.
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