Daniel Servitje Montull’sÌý1997Ìýarrival at GB inÌýhisÌýroleÌýasÌýGeneral GroupÌýDirectorÌý kicked off a pronounced internationalization surge.Ìý

The following year, the sale of Mrs. Baird’s Bread to the group was consolidated. AÌýUSÌýbakery, the legendary Ninnie L. Baird of Fort Worth (Texas) founded in 1908. It included eleven plants, 3000 associates and was Texas’s leadingÌýbaked-goodsÌýcompany.Ìý

But the most importantÌýand wide-reaching BimboÌýpurchase was the 2002 acquisition of all western North American assets at the Canadian companyÌýGeorge Weston Ltd.,Ìýowners of brands such asÌýOrowheat, Entenmanns, ThomasÌýEnglish MuffinsÌýandÌýBoboliÌýpizzas.