1990 - 2000

Bimbo 1990

We chartered the OLA (Organización Latinoamérica) to oversee expansion south of the Mexican border.

Bimbo in 1990 - 2000
Welcome to the family
1990 - 2000

New brands are welcomed to the family

Grupo Bimbo-developed products, or those acquired through buying industrial bakeries and high-profile brands, started to multiply.
On our way to Latin America
1990 - 2000

On our way to Latin America

In 1991, Grupo Bimbo created the OLAÌý(itsÌýOrganización Latinoamérica)Ìýto oversee expansion south of the Mexican border.Ìý
The internationalization process
1990 - 2000

The internationalization process

Daniel Servitje Montull’sÌý1997Ìýarrival at GB inÌýhisÌýroleÌýasÌýGroupÌýDirector GeneralÌýkicked off a pronounced internationalization surge.Ìý