Grupo Bimbo created the OLAÌý(itsÌýOrganización Latinoamérica)Ìýto oversee expansion south of the Mexican border.Ìý

In 1990, GB acquire several Latin American corporations such as Chile’sÌýAlesaÌýand Holsum,ÌýVenezuela’s leading baked goods company; they set up Bimbo in El Salvador, Costa Rica, Argentina and Peru.Ìý

In Colombia, GBÌýformed a partnership with Noel, the nation’s most important cookie-baker; it bought Brazil’s Plus Vita in 2001.

Now Bimbo asserted leadership throughout Latin America.

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